THE JOB: EXPECTATIONS Add your resume and apply to jobs with your Glassdoor profile. Create Profile. Job. Built to thrive amid the full complexity of today's modern marketing, Edelman Digital is backed by the world's largest independent communications agency. We help some of the world's most famous companies evolve, promote and protect their brands through a wide range of solutions, including performance marketing, e-commerce, digital transformation, newsroom strategy and execution, influencer, crisis and much, much more. To achieve this, we have assembled a stellar team of nearly one thousand Creatives, Strategists, Media Specialists, Analysts and Technologists across fifty offices in 25 countries. Our honors range from Cannes Lions for creativity to the Holmes Report for the 2018 Global Digital Agency of the Year and five times as Glassdoor's \"Best Places to Work.\" Our success comes from our smart, passionate and curious people, who tell great stories and solve complex business problems day in and day out.. This is an opportunity for you to advise Edelman account and creative teams as well as Edelman clients on digital insights, strategy, and new ways of thinking and building actionable campaigns on digital platforms.. You, the strategic planner, will strengthen partnerships with clients by presenting research-based insights that inform earned-centric campaigns that reach the right audiences.. One day you might be researching and creating social platform recommendations for a brand-new wireless carrier. The next day you may be creating influencer guidelines for a CPG or healthcare product executed on Facebook. The following day you may be researching digital or brick-and-mortar retail or consumer trends for the upcoming holiday season. You may be building a social strategy and content calendars for a tech giant. Or you may be doing all of this on the same day.. Part researcher, part cultural observer and anthropologist, part storyteller, part digital strategist, part platform expert, and part creative shepherd. You're the glue that connects account and creative, and the ties that bind our creative work to the audience by informing creative's strategy by answering the fundamental \"whys\" and providing consumers with realistic reasons to believe in our clients' work.. Anyone can research, \"Google it,\" or use a social platform. It takes a special kind of person to synthesize all of the facts, analyze them, pull them apart, create a keen insight based on facts, data, insights and instincts, and reconnect them to culture and human truths to create a solid campaign or strategic point of view that also solves a client's business problem. That's the kind of thinking we're looking for.. In this role, you'll:. Understand both the art of storytelling and the science of data. You'll use this hybrid skill to produce and distill vast amounts of research and push yourself to find a creative, clever, and fascinating perspective on a client challenge in the digital space. You can also confidently back up your observations, big, bright ideas and killer insights by connecting them to culture, context, the competitive landscape and digital/ social behavior.. Artfully develop actionable and informative insights and hypotheses by working collaboratively with primary research partners and by connecting human truths to business problems to creative strategic recommendations that solve business problems. Every idea you present serves a clear strategic purpose and goal and answers \"why\" for a brand, business or consumer.. Focus on identifying critical issues, trends and opportunities for clients and their consumers in their respective sector or space.. Understand consumer behavior, human truths and behavior to create campaign messaging and cadence as well as inform content types.. Are insatiably curious about digital, technology, social and paid, as well as how they affect consumers across industries like tech, retail, healthcare and consumer.. Can easily develop an understanding of the client's business environment and strategy.. Can perform competitive analysis and identify gaps and opportunities in the marketplace.. Have no problem assembling elegant strategic insights into presentations for senior-level leaders and clients.. Confidently take client assignments and build creative briefs as well as go-to-market influencer and social media strategies.. You are an evangelist for planning, happy to advance internal knowledge sharing across the network and help evolve creative and strategic ambition at large.. Measure success by creating effective creative briefs that solve both business problems/ challenges and reveal the strength of your thinking and insight in the end creative result.. QUALIFICATIONS. The strategic planner must have at least 8 years of relevant experience in research, advertising, management consulting, editorial/ media and publishing an ad, digital or PR agency or publisher.. Experience managing direct reports preferred.. EXCELLENT writing and presentation skills.. You're a masterful and diplomatic collaborator. Ideally you'll have worked across an agency with many stakeholders and teams, including account and analytics.. Ability to juggle multiple tasks at once.. Must be a self-starter who's comfortable solving problems independently. You actively seek solutions and efficiencies.. Must have a true and dear love for HBR, Warc, Nieman Lab, Fast Co, eMarketer, and similar resources.. You are skilled at participating in, and leading, strategic discussions both internally and with clients.. Strong proficiency with research, digital analytics tools and social platform for business experience preferred. Associated topics: b2b, b2c, b2e, business, business development, business intelligence, business management, channel partner, franchise operator, territory sales
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