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The Content Marketing Specialist is EmblemHealths and AdvantageCare Physicians brand storyteller on social media, responsible for engagement and content development across our blogs and social channels, including Facebook, Twitter, YouTube, Instagram, LinkedIn and Glassdoor. He or she will work closely with internal and external partners to conceptualize, plan and develop compelling content, ranging from infographics and listicles to thought leadership blog posts. The ideal candidate is a digital native with a passion for storytelling and a keen eye for detail.
Work with the Lead Social Media Strategist, EmblemHealths Multimedia Designer and internal and external partners to create compelling, relevant content for EmblemHealth and AdvantageCare Physicians social media channels and blogs that aligns with our social media strategies and engages our audiences. Ensure consistency with all other marketing and promotional efforts, including cross-platform promotion of both brands.
Become fully immersed in EmblemHealth and AdvantageCare Physicians social media platforms and strategies, tailoring content to each platforms objectives.
Develop and own EmblemHealth and AdvantageCare Physicians monthly social media publishing calendar and plan specific, timely social media content marketing campaigns. Publish content across platforms using social media content management tool.
Monitor day-to-day platform engagement, including conducting social listening. Engage in relevant conversations about our companies and/or industry as needed.
Work with Lead Social Media Strategist to build out monthly engagement and content reports to help inform month to month content.
Track and monitor competitors on social media channels, reporting brand chatter and other relevant insights.
Organize and lead monthly Content Huddle meetings for EmblemHealth and AdvantageCare Physicians. Collaborate with Design, Communications and internal partners to determine meeting topics.
Bachelors degree, preferably in Marketing, Communications or Journalism
Minimum 1-2 years experience in social media, content marketing or journalism required
Health care experience is not required, but the ideal candidate will have a passion for learning about the industry required
Fully immersed in all major social media platforms, with experience building a significant presence on social channels for a brand. Editorial or Content Marketing experience is preferred preferred
Strong writing and editing skills, with an emphasis on grammar. Experience proofreading is a plus preferred
Demonstrated ability to work independently and exercise sound business and strategic judgement required
Strong team player, leader, self-starter and positive catalyst