Position at CarFinance.com
The primary function is to develop and manage customer communications through various channels including mail, e-mail, web, and text. This role is expected to use his/her marketing education and expertise to bridge the gap between strategy and execution to generate top-line revenue and improve customer experience.
The successful candidate will be tech savvy and have prior experience working with digital content management systems (CMS). Because this role will work closely with leadership teams to execute strategic efforts, it is a unique opportunity to build out a marketing strategy from the ground up for a rapidly growing technology company.
Essential Functions and Responsibilities : Act as the Administrator for Content Management on the companys primary web site As a member of the Marketing team, work closely with the senior leadership team to develop creative concepts, review marketing copy and design, and assist with improving the overall customer experience Collaborate with Product Development and Loan Operations to manage all content presented to customers, including direct mail, web advertising, web content, text/email campaigns, and brand marketing Work with the executive team to ensure the customer-facing brand and message is consistently applied and promotes the Company Vision Assist with all marketing vendor relationships Assist with the creation of internal presentations, both for senior leadership meetings as well as employee communications Maintain and manage the Marketing Program timelines across the organization
Qualifications : Working knowledge of industry standard desktop publishing tools, such as InDesgin or Illustrator Prior experience working within a web site CMS Ability to communicate effectively with various internal departments and their executives Quantitative and analytical approach to problem-solving High sense of urgency to meet commitments and willing to go outside of primary role if needed to help drive success, including framing options for immediate decisions Continuous Learning - Proactively takes steps to learn and build on the relevant knowledge base Business approach to decisions: how is revenue recognized and what are associated costs Project management experience Measure, monitor, analyze and communicate marketing metrics Good interpersonal skills and teamwork awareness Must be able to multi-task
Education (Required/Preferred): 4-year degree in Marketing or related field Minimum of a High School diploma or equivalent