• HCA Health System
  • $116,580.00 -131,630.00/year*
  • Port Arthur, TX
  • Executive Management
  • Full-Time
  • 1411 Atlanta Ave

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About HCA Far West As part of a strong network of hospitals throughout California and Nevada, HCA Far West is committed to supporting its healthcare professionals and ensuring their growth. Our exclusive and specialty medical services in nine hospitals and six surgical centers throughout two states, provides a full spectrum of primary, acute, tertiary and chronic care for our patients. Our specialized care areas focus on advancing the science of medicine while providing high quality, life-saving technology and patient-focused care. About HCA HCA is the nation's leading provider of healthcare services, a company comprised of locally managed facilities that includes approximately 163 hospitals and 109 freestanding surgery centers in 20 states and Great Britain employing approximately 183,000 people. Approximately four to five percent of all inpatient care delivered in the country today is provided by HCA facilities.

Division AVP Marketing(
Job Number:
09373-16612)
Work Location
: United States-Nevada-Henderson-Far West Division Office
Schedule
: Full-time
Job Type
: Directors & Managers
Description
About HCA Far West
As part of a strong network of hospitals throughout California and Nevada, HCA Far West is committed to supporting its healthcare professionals and ensuring their growth.
Our exclusive and specialty medical services in nine hospitals and six surgical centers throughout two states, provides a full spectrum of primary, acute, tertiary and chronic care for our patients. Our specialized care areas focus on advancing the science of medicine while providing high quality, life-saving technology and patient-focused care.
About HCA
HCA is the nation's leading provider of healthcare services, a company comprised of locally managed facilities that includes approximately 163 hospitals and 109 freestanding surgery centers in 20 states and Great Britain employing approximately 183,000 people. Approximately four to five percent of all inpatient care delivered in the country today is provided by HCA facilities.
The AVP of Marketing and Communications is responsible for planning, creating and implementing system marketing and public relations programs to grow market share, enhance reputation/brand, increase patient satisfaction and improve employee retention/recruitment at HCA Far West Division facilities. Works with the SVP in designing, executing and implementing campaigns related to: HealthGrades, CPM, Consult-A-Nurse, collateral management, web and social media, media and crisis communications and other initiatives as required.
Must be skilled in developing and delivering key healthcare messages to achieve strategic goals by using a variety of internal and external communication tools including: advertising, marketing communication, media relations, physician communication, internal communication, health education and promotion/special events.
SUPERVISION: This job reports to the SVP, Far West Division. This position works in conjunction with the management of marketing and communications teams graphic design and web development departments. This position may supervises and manages relationships with the advertising and PR agencies when retained, HCA Far West call center and other vendors in the creation of brand marketing materials as assigned.
Qualifications
Education:
* B.S. Degree in public relations, journalism, communication, marketing, business or related field. Relevant Master's degree preferred.
Experience:
* 5-10 years in marketing and public relations strategy development and implementation in a hospital or healthcare delivery system. Extensive experience in the development of hospital marketing plans, project management, strategic planning and market research. Management experience; preferably experience with managing multiple professional staff members.
Skills:
* The ability to analyze markets and develop communications and relationships to increase utilization of HCA Far West services. Superior communication, organization and presentation skills.Ability to interact and work with multidisciplinary teams including hospital operations executives, physicians, management and marketing staff. Must possess a strong knowledge of healthcare operations and strategic planning processes, resources and clinical service line development strategies.
Licensure:
Current NV driver's license
Special Requirements:
Must possess excellent communication skills.
TYPICAL DUTIES AND RESPONSIBILITIES: The duties and responsibilities listed herein are not intended to be all inclusive but rather to indicate the primary emphasis of the job and establish the parameters for the necessary skill, effort, responsibility and working conditions that make up the job.
* Responsible for developing annual marketing plans with marketing directors at HCA Far West Division hospitals. Annual plans serve to align all hospital marketing and communications plans with system/Division business objectives.
* Responsible for analyzing HCA Far West hospitals' market positioning in relation to competitors and to develop and deploy marketing and public relations strategies to optimize each hospital's position/brand.
* Responsible for planning and accurately budgeting, monitoring, tracking and reporting results of all Far West Division health system promotional initiatives including: advertising, media relations, marketing collateral, routine publications, employee communication, physician marketing, community relations and interactive communication.
* In partnership with hospital administrative teams and the HCA Far West Division SVP, provide oversight for each HCA Far West Division hospital's brand and reputation. Coordinate with SVP to support clinical service line development and new business ventures.
* Successfully launch new clinical products, centers, technology and services to the Nevada and California markets.
* Work with hospital marketing directors to develop social and emerging media hospital marketing plans.
* Proactively seek to grow business through existing relationships and new opportunities within the system.
* Serve as the division spokesperson for high visibility public relations issues, events and initiatives; collaborate with both division and senior facility leaders to design and implement targeted public awareness campaigns and strategies.
* Serve as the lead executive for internal and external communications surrounding crises with the potential to impact business and reputation. Develop and implement a proactive media relations program and provide crisis communications and counsel. Manage communication surrounding numerous crises that could range from a reduction in force, regulatory citations, hospital mergers, hospital closings and other news with the potential to negatively impact the health systems.
* Manage systems' relationships with advertising and public relations agencies and vendors when retained.
* Manage graphic design and web development departments, HCA Far West call center and other applicable areas as required.
* Promote organizational programs and services through participation in community organizations, agencies, speaker bureaus, etc.
* Evaluate, investigate and remain abreast of public policies and environmental activities which have an impact on the operation of the facilities; remain fully familiar with regulatory standards impacting hospital operations.
The candidate should possess strong writing, editing and design skills and have proven experience in producing communication materials, both in print and electronic forms. The candidate should be creative, have desktop publishing skills and have proven experience handling multiple projects at once.
INCUMBENT DIRECTS OTHERS WHO: Outside Advertising Agency, PR Firm and other communication vendors
INCUMBENT IS PERSONALLY RESPONSIBLE TO:
* see above
* Perform duties and responsibilities of all lesser included jobs
* Perform other duties as assigned
INCUMBENT WORKS WITH OTHERS WHO:
* Perform responsibilities for marketing, media relations, communications, etc. (e.g., marketing directors at other HCA facilities).
INCUMBENT ASSISTS OTHERS WHO: Require marketing and public relations expertise
CONTACTS: Interacts daily with administrative staff, SVP, marketing directors, hospital employees, the general public, the media, outside vendors who perform creative functions for the Far West Division hospitals and HCA market employees.
:

* B.S. Degree in public relations, journalism, communication, marketing, business or related field. Relevant Master's degree preferred. Experience: * 5-10 years in marketing and public relations strategy development and implementation in a hospital or healthcare delivery system. Extensive experience in the development of hospital marketing plans, project management, strategic planning and market research. Management experience; preferably experience with managing multiple professional staff members. Skills: * The ability to analyze markets and develop communications and relationships to increase utilization of HCA Far West services. Superior communication, organization and presentation skills.Ability to interact and work with multidisciplinary teams including hospital operations executives, physicians, management and marketing staff. Must possess a strong knowledge of healthcare operations and strategic planning processes, resources and clinical service line development strategies. Licensure: Current NV driver's license Special Requirements: Must possess excellent communication skills.


Associated topics: alumni, cmo, donor, endowment, event, fundraise, medical center, public, solicitation, twitter

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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