PRINCIPAL PURPOSE OF JOB: The Media and Communications Manager in the Kentucky State University Land Grant Program (LGP) and College of Agriculture, Communities, and the Environment (CACE) will provide leadership to the CACE Media and Communications unit and coordinate efforts with the KSU Division of Brand Identity and University Relations. The Media and Communication unit provides support for the faculty and staff of the LGP to present the goals, objectives, programs, and accomplishments of the program and college. The Media and Communications Manager will also teach a course in Agricultural Communications for undergraduate students.
SCOPE OF RESPONSIBILITY: The Media and Communications Manager in the KSU LGP and CACE will provide leadership to the CACE Media and Communications unit and coordinate with the KSU Division of Brand Identity and University Relations. The Media and Communication unit provides a range of support for the faculty and staff of the LGP, including: 1) supervising a diverse, skilled communications staff in graphic design, video production, social media, special events, and educational outreach; 2) supervise and produce all LGP television and broadcast programs as well as other promotional videos; and 3) develop and/or participate in the conceptual development, writing, layout, and design of annual reports, brochures, flyers, websites, feature writing, and video productions and scripts and other materials. This position will also develop and teach one course in Agricultural Communications for undergraduate students to support the Agricultural Communications Track in the Agriculture, Food, and Environment undergraduate degree program. This position will also mentor students in practicum experiences in the unit.
ESSENTIAL JOB FUNCTIONS: (ex: duties that are essential to performing the job with or without an accommodation)
1.Supervise a diverse, skilled communications staff in graphic design, video production, social media, special events, and educational outreach.
2.Serve as the supervisor and producer of all LGP television and broadcast programs as well as other promotional videos.
3.Develop and/or participate in the conceptual development, writing, layout, and design of annual reports, brochures, flyers, websites, feature writing, and video productions and scripts and other materials.
4.Conduct a final edit of scientific proceedings, newsletters, news releases, scientific posters, and educational materials for the College of Agriculture and Land Grant Program.
5.Serve as instructor for agriculture communications courses within the bachelor of science in Agriculture, Food, and Environment program and mentor practicum students.
6.Prepare and assist with the preparation and composition of grant proposals.
7.Develop, write, and work with graphic artist to layout designs for various presentation formats.
8.Set annual communications targets and contribute to and monitor their implementation.
9.Coordinate media relations with university Division of Brand Identity and University Relations and develop local, state, and national media contacts related to college divisions.
10.Develop and oversee social media accounts.
11.Research and write grants.
12.Prepare reports as required.
13.Perform other duties as assigned.
OTHER DUTIES: (ex: tasks that may be necessary, but are not the main reason(s) the job was created)
The position will conduct other duties as required.
QUALIFICATIONS: Master’s degree in Agricultural Communications, Communications, Public Relations, Journalism, or Marketing. Five years of experience in developing publications, writing content, and layout/design for newsletters, news releases, and websites.
Licensing and Certifications
KNOWLEDGE, SKILLS, and ABILITIES:
•Strong interpersonal skills and the ability to work effectively with a wide range of constituencies within the university and industry setting.
•Excellent oral and written communication skills.
•Ability to work in a team setting and work independently with limited supervision.
•Ability to lead a diverse, skilled communications team.
•Ability to work under deadline.
•Proficiency in computer software for desktop publishing including Adobe Creative Suite and others.
•Valid driver’s license.
•Work could involve some exposure to unusual elements, such as extreme temperatures, dirt, dust, fumes, smoke, unpleasant odors, and/or loud noises.
•Requires some standing or walking.
•No or very limited exposure to physical risk.
•Some travel required.
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