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What's cool about this job
Contribute to REIs success through the production of compelling, brand-appropriate editorial content that aligns our content marketing strategy to business goals, and helps establish REI as a primary information source for outdoor culture, education, news and entertainment. As Program Specialist, Associate Editor, this role is accountable for assigning, editing and occasionally writing adventure travel content, travel guides, and lifestyle travel editorial, balancing service journalism and utility with inspiration and entertainment. That accountability includes content management and supporting editorial development and strategy of the REI Co-op Journal, a leading publisher of outdoor content at large. Working in conjunction with our SEO strategy team and in support of the Co-op Journal Editor, collaborate with internal and external partners to identify and bring stories to life, on message, on time and on budget.
The ideal candidate will have an understanding of adventure travel and activity trends, and how consumers engage with travel content. You understand the nuanced differences across local, regional and international travel editorial as it relates to consumer interest and need. You have the ability to condense vast subject matter into structured, useful takeaways for readers. You will be able to provide actionable service based on user intent, but without sacrificing voice and accessibility. This means identifying and creating story opportunities based on measurable insights, and editing others work to bring clarity to first drafts. Youre comfortable turning broad messaging themes into specific content ideas and forms, and understand the strategy behind and influence of editorial calendars and production cycles. You know how to handle the logistics of editorial production against long-lead and tight timelines alike. You pay attention to best practices in the media and creative industries and are amped for the opportunity to bring your point-of-view to REI. You love the outdoors.
Bring your passion and expertise
Why you'll love it hereYou get to blend a passion for the outdoors with your work. You like to talk gear. You like writing about it even more. You can smell a story in the air and know how to pitch it and chase it. You want to explore the story arc with creative partners. You like to work fast and move to a sprint when a reactive or late-breaking opportunity arises. Youll sit within the broader integrated marketing team and collaborate daily with smart and energized teammates to create standout campaigns. Everyone is passionate about the work we do and the customers and Members we serve.